Dave Cooke “The Sales Cooke”
Dave Cooke, nationally recognized media guru, leverages over 25 years of creating profitable “selling” strategies through developing powerful, action-oriented teams and value-based customer support systems. Popularly referred to as “The Sales Cooke”, Dave proactively addresses the changing business environment by bringing focus to authentic interaction—creating dynamic customer engagement through relationship building and proactive problem solving.
As the Founder of Strategic Resource Group, “The Sales Cooke” is pursuing his passion by presenting unique organizational programs designed to increase customer effectiveness, strengthen team relationships and integrate shareholder investment.
Joining the Conversation -- How to Get Into the Social Media Game
presented by: Dave Cooke, “The Sales Cooke”
May 8, 2009
What makes social media tools so powerful is their ability to connect, collaborate and communicate with a seemingly limitless group of previously unknown people, businesses or groups. The ability to have a powerful conversation requires a clear understanding of your market, industry, and your business value. The strength of your value proposition is dependent upon how cognizant you are of the needs and challenges of both your potential and existing clients. How prepared you are to provide solutions and insights to these needs and challenges? Your expertise and credibility is dependent upon your reputation and what people are saying about you in these conversational circles.
The key components to effectively engage in the social media conversation are linked to:
- The ability to define and communicate your value based message.
- The tools used to connect with and present the value proposition to the market.
- The effectiveness of the engagement in listening to and learning from the market.
- The capacity to find and connect with clients and prospects.
- The power and influence of your business, industry and market.
Dave Cooke, from the Strategic Resource Group, LLC will show us what the social media “buzz” really is all about for IMC-AZ consultants. He will discuss how to organize your strategy to use these tools to build a marketing program that generates revenue and supports a growing, sustainable business model.