In today’s marketing environment, follow the status quo and, simply, you lose. Long gone are the days of mass marketing and advertising blitzes touting millions of “advertising impressions.” What you need is a new marketing strategy – one nurturing interactive relationships within targeted niches to build unique products/services and loyal supporters. In this workshop, you’ll learn what tools and techniques organizations like Harley Davidson, Apple Computer, and even homeschoolers, use to build their vibrant business tribes. We’ll explore word-of-mouth and word-of-mouse strategies proven to create these marketing “movements.” We’ll discuss the importance of creativity, transparency to the marketplace, and the value of community. Expect to leave with concrete, useable tactics to create high success by doing something unique and interactive.
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About your presenter:
A public relations practitioner since 1982, Ann was accredited in PR in 1989. Her corporate background in banking and high-tech PR, plus a three-year power lesson in high-tech agency PR, prepared her to open Videan Unlimited (www.videanunlimited.com) in 1996. Honors/Awards:
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Ann N. Videan, APR, specializes in developing business tribes through word-of-mouth marketing strategies for visionary entrepreneurs. Sponsored By 
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